Bracket Baddies & Buzzer Beaters..it's game time
Its march madness for the basketball gworlies and a friendly reminder to support the culture that supports you 🏀🏀
Hi loves,
Happy spring equinox, March Madness, Aries Season, Spring Break, or whatever else is sparking joy for you in these wild days.
HOUSE NEWS
The house is still standing, so cheers to that. As anyone running a business, family, artistic practice, wellness routine knows, it ain’t easy. We’ve been out hustling like always, with Carri on the west coast, Rae on the east, Nicole on maternity leave and Mikhael in Miami.
But no matter where we are - there is one thing thats constant. We are seeking out, cheering for, and sharing the culture that affirms us. And this week the cultural phenomena that we are obsessed with the Women’s College Basketball Tourney.
But despite whatever personal athleticism we may lack, we have alllllwaaaayyyys been obsessed with sports icons and the ways they shape the landscape of possibility.
Rakia Reynolds, founder of Skai Blue Media brought us in for a shoot with the one and only Serena Williams and S Brands a couple years ago, and it profoundly shaped how we thought about the ways that we as a company support and celebrate all the incredible ways that sports and athletes catapult us forward.
TRENDING… 2025 NCAA Women’s Basketball
It’s that time of year again—March Madness is back, and because we are people that are obsessed with all things culture, the tectonic shift in attention being played to women’s sports is sociologically riveting, and personally affirming. The 2024 season shattered viewership records and packed arenas coast to coast. Last year’s title game brought in over 12 million viewers, and this season, stars like JuJu Watkins, Hannah Hidalgo, and the ever-dominant South Carolina squad are on pace to best that record. With new talent, deeper parity, and wildly compelling storylines there’s never been a better time to tune in.
But beyond the hype, supporting women’s sports is about reshaping the culture. These athletes aren’t just performing at elite levels—they’re expanding what’s possible for the next generation. Every stream, share, and sideline cheer helps close the visibility and investment gap that’s long existed in sports. And in 2025, there’s no excuse to sleep on it: women’s basketball isn’t a side show—it is the show. So fill out a bracket, lock in your Final Four picks, and catch these games live. Because when we show up, we help build a future where women’s sports get the spotlight—and the support—they’ve always deserved.
IN THE CULTURE
This week in podcast land Twigg & Jenkins had on the incredible Congresswoman Sarah McBride. If you don’t already know Sarah, now is a great time to catch up. She drops some serious 💎💎💎 in this episode…and friendly reminder to Always, ALWAYS, ALWAYS be kind to your interns… because one day they might be running the country.
Finally, lets flood the zone with these truly excellent Everyone watches Women’s Sports T-shirts. Get your merch here!
Thanks for cheering us on like we are in the final 4. We couldn’t do it without you.
xo
Carri, Rae, Nicole & Mikhael